GrooveBook is one of several photo-focused startups Shutterfly has acquired over the past couple of years. After months of development and testing, Sacramento Public Library launches Beanstack, a revamped product to send personalized childrens book recommendations. Initially, the Whitemans will stay on with Shutterfly as consultants, the company says. Brooks claims he does not pay royalties and owns Postcard on the Run in its entirety, so he makes a significant portion of all sales. Kevin O’Leary asked Josh Brooks how much he made from the postcards. He said that by joining Shutterfly and “leveraging their technology platform, expansive manufacturing footprint, and expertise in quickly scaling brands, we will be able to scale GrooveBook operations and grow it into a profitable, nationally recognized brand.” Matt and Melissa Hammersley pitch Novel Effect, their smart phone app that provides music and sound effects for childrens books, in Shark Tank episode 902. Josh Brooks claims the Postcard on the Run app is free, yet sending a postcard costs 2.49. A quote GrooveBook founder Brian hints that the company was not yet in the black. On iTunes, for example, the app held just a 2.5-star rating with customers complaining about its low-quality picture and paper quality, and technical issues with the app.īy joining Shutterfly, the smaller company will now have the resources of Shutterfly’s scale when it comes to photo printing, which may help get costs down even further, and boost its previously slim margins. The company’s concept was interesting enough, but the app and service had mixed reviews. The 4.5″ x 6.5″ GrooveBooks are then shipped out for $2.99 per month.
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Today, GrooveBook offers an iPhone and Android app that lets customers print photos from their mobile phone. Shutterfly tells us today that GrooveBook has more than 1 million downloads, 200 million photo uploads and GrooveBook subscribers have grown 15 times since appearing on Shark Tank. GrooveBook, which had acquired over 18,000 subscribers in the 8 months before the show, benefited from the exposure and grew its business to 500,000 paid subscribers post-Shark Tank, the company said in a later update.
On the show, the startup scored a deal from Mark Cuban and Kevin O’Leary for a $150,000 investment for 80% licensing rights only. The smaller startup is probably best known for as the photo book app from TV’s “Shark Tank,” where founders Julie and Brian Whiteman pitched their uniquely designed photo books, which have a groove in the side making them flexible – and also cheaper to print. GrooveBook, a photo-printing app and subscription service that creates personalized photo books featuring up to 100 of your photos, shipped monthly, has been acquired by photo printing giant Shutterfly for $14.5 million.
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